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By Philip Icuss
Earlier this month, The Wall Street Journal reported that Apple Inc. has taken its next steps towards the next generation of iPhones, giving it a hefty increase in screen size. This larger screen, increasing from 3.5 inches to nearly 4 inches diagonally, is a simple way for Apple to stay ahead in the rapidly growing smartphone industry while still putting energy and time into the more critical aspects of the new product. Apple’s Asian suppliers report that the company has requested larger screens and upgraded technology. The iPhone’s screen size hasn’t changed since the 1
st Generation iPhone.
Some speculate that Apple is making these changes out of fear of being overthrown by Samsung as the leader in smartphones, but Apples sales prove otherwise. Apple nearly doubled its sales jumping to $11.62 billion dollars last quarter while their sales increased by over 88%.
Last quarter, Apple shipped 35.1 million smartphones taking 24.1% of the global market while Samsung shipped 44.5 million smartphones grabbing 30.6% of the global smartphone market. Some directly relate the Samsung’s number spike to the production of the Samsung Galaxy S II, a smartphone with a 4.3 inch screen.
There is no doubt that the original release of the iPhone revolutionized the phones industry forever. Innovations from competitors like Samsung have put pressure on Apple, grabbing over 5% more of the global smartphone market than Apple did in Q1.
Screen size isn’t the only thing that matters, though. Performance, 4G LTE compatibility, pricing structure, etc. all factor in to people’s decisions, all of which Apple will likely upgrade in the next iteration of the iPhone.
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